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Facebook first started as a college-only platform and later gained popularity in other age groups. TikTokвЂ™s success with younger audiences reminds me a lot of Facebook and Snapchat. ItвЂ™s similar to what Instagram did for photography - through filters and other photo editing settings, Instagram made it easier for people to create and distribute photos. Even if youвЂ™re not the best lip-syncer, you can still create something fun on TikTok with a music background.

#TALK TO TICK TOCK PROFESSIONAL#

It 1) allows them to create content that they would not otherwise be able to make as easily on their own, and 2) gives them a framework they can play or create within.ДЇor example, the TikTok app gives people tools like filters, control over video speed, access to professional audio and more. It makes sense, since devices like iPhones and iPads have started reaching younger and younger people.Д«ut the fascinating part is, TikTok is making it easier for them to become content creators. When TikTok was still Musical.ly, it was the first real social network that reached an audience of first graders. TikTok provides a framework that makes it easier for people to create - especially if they donвЂ™t know what else to do.ДЄnd these creators are starting younger than ever before. TikTokвЂ™s app is вЂњtraining wheelsвЂќ for future influencers and content creators I see it as much, much more than just little kids dancing and lip syncing on their phone. In the recent months, IвЂ™ve started to get more and more active on TikTok because really I believe in its potential.

At the time of this writing, itвЂ™s a top-15 free app on the App Store with massive adoption worldwide (especially India and Asia). TikTok is an app that allows you to create and share short videos, usually featuring music in the background.

IвЂ™ve been watching the TikTok app (formerly Musical.ly) closely for a few years now and IвЂ™ve seen its progression.

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